What Asset is Used to Build a Remarketing List

what asset is used to build a remarketing list

Remarketing lists help businesses target their advertising efforts to customers who have already shown interest in their brand. But what asset is used to build these lists? The answer is simple: website and app engagement. This includes page visits, clicks, downloads, and other actions that indicate potential interest. By tracking these actions, businesses can create customized campaigns that speak directly to their target audience.