Remarketing lists help businesses target their advertising efforts to customers who have already shown interest in their brand. But what asset is used to build these lists? The answer is simple: website and app engagement. This includes page visits, clicks, downloads, and other actions that indicate potential interest. By tracking these actions, businesses can create customized campaigns that speak directly to their target audience.
Co-registration, commonly known as co-reg, is a lead generation technique that allows online businesses to collect valuable customer information by partnering with other websites. It involves a pop-up or checkbox that appears on a website, inviting visitors to opt-in or subscribe to additional offers or newsletters. Co-reg is an effective way to increase your email list, generate leads, and build brand awareness.